issues quickly. Since the restaurant business works on relatively small margins, it may not make sense to partake in Groupon, unless more reliable marketing strategies have tried and has failed. Alternative options to Groupon include: Direct Mail Coupons, a classic strategy. We like the simplicity, ease of use and advanced technology for printing coupons or using smartphone technology for the coupons. If your minimum-sales figures arent reached, then the deal doesnt take effect. In fact, Groupon currently has about 400 rivals offering similar daily deal specials. Savored is more restaurant-friendly than conventional Groupon. You should plan your offer in such a way to get the best possible response from new customers. Earlier this year, Groupon launched a scheduling product for salons and spas called Groupon Scheduler, and purchased the iPad point-of-sale company Breadcrumb. Statistical highlights about Groupon include: About 44 percent of Groupon users are already regular restaurant customers.
Unlike the recent rash of Groupon imitators, m has been offering online deals since 1999. Another concern is that merchants can be essentially selling food at about 23 percent of regular prices. Youll also get access to the customers email addresses for direct marketing. The minimum was once 50 but has since there is a greater range of discounting possibilities. Love Special Sauce headline the two-day festival, alongside up-and-comers The Mowgli's and No Love for Linus. Limit Groupon and other promotional offers to different redemption periods to prevent ending up with all-coupon days. But do restaurants experience equivalent benefits? Groupon keeps current with restaurant and marketing trends and responds quickly, such as implementing updated versions of its apps to reach people who use their smartphones for restaurant searches. Daily deals arent the only type of promotion, and a deal might not be right for your restaurant. We also dont like the possible bunching of Groupon deals on busy nights when restaurants dont need help putting people in seats.